Keana Phanhthalath
The Binghamton University Print Shop lacked a unified visual identity, so I developed a comprehensive brand manual to establish clear, consistent branding. This project focused on typography exploration, logo design, and product design.
Software:
Photoshop, Illustrator
My Role:
Brand Designer
Year:
2024
Type:
Class Project
Using CMYK-based color palettes, I designed a bold, playful logo and extended the identity across branded products intended for handout and retail use. By incorporating Binghamton University’s official colors, the branding feels cohesive with the school while giving the print shop a distinct, energetic presence of its own.
