Keana Phanhthalath
Anthropologie’s website features strong visual assets, including high-quality product photography and typography. However, during my browsing and shopping experience, I found the interface visually cluttered with dense text, pop-ups, and announcements.
Software:
Figma
My Role:
Web Designer
Year:
2025
Type:
Personal Project
Using Figma, I created wireframes and interactive prototypes to reimagine the site’s layout, prioritizing hierarchy, clarity, and ease of navigation. From there, I applied Anthropologie’s existing assets to develop a more minimalist interface that allows the products and imagery to take center stage. The result offers a calmer, more intuitive shopping experience that is easier to navigate and easier on the eyes.
