I created a modern ice cream brand centered around dairy-free flavors inspired by traditional Lao desserts that I loved eating growing up. The visual identity is complemented by a cute ice cream scoop mascot I made in Adobe Illustrator. It brings a playful and recognizable character to the brand.
Software:
Photoshop, Illustrator
My Role:
Product Designer
Year:
2026
Type:
Personal Project
This project explores a bold and modern brand identity designed to capture attention in a retail environment. Each flavor is expressed through a distinct color palette, reinforcing recognition and enhancing the sensory experience. The typography prioritizes clarity and scale for quick readability, while the brand name's lettering draws from the fluid, looping forms of Lao script, balancing cultural influence with a modern, approachable aesthetic.
