HuáTāi Haus is a conceptual Chinese-American automotive brand rooted in drifting culture and created for alternative, youth-oriented Asian audiences. The project focuses on blending cultural heritage with a modern, high-energy visual identity.
Software:
Photoshop, Illustrator
My Role:
Brand Designer
Year:
2025
Type:
Personal Project
I explored typography to create a logo that feels both intentional and expressive, blending Chinese characters inspired by traditional brush strokes with bold letterforms. The contrast creates a modern, edgy look, softened by the playful presence of the cat mascot.
